Traditional influencer marketing is struggling to capture the same level of attention it once did. Influencers have been around for years, but their impact is starting to fade. Audiences no longer connect with the scripted posts and videos that once dominated feeds.
By contrast, livestreams in particular are gaining importance. Think live streaming is just for gamers, or that audiences won’t watch unpolished content? Time to debunk that myth.
Live videos are far more than just a show element. They have become a functional tool in the digital sales process. Over the past few years, live streaming has taken center stage in influencer marketing strategies, as brands recognize its ability to connect directly with audiences in real time.
The numbers prove the shift. 46% of brands and marketers use live video as a social media tactic. Additionally, 91% of consumers want to see more online video content from brands. This data suggests that live video is becoming an increasingly essential tool for brands, with nearly half already utilizing it to engage their audience.
If you’re wondering where to begin with influencer advertising, this blog is a must-read.
A planned influencer content strategy is essential for brand trust and audience connection.
Live video in a marketing campaign delivers unscripted interactions and reinforces authenticity.
A strategic content creator’s plan includes multistreaming, reliable equipment, and true brand alignment.
A solid marketing plan, powered by OneStream Live, helps brands reach broader audiences with measurable results.
What is Influencer Marketing?
It is essentially word-of-mouth marketing gone big. Influencers are usually external content creators with substantial fan following, surviving on the audience’s trust.
In turn, brands encash this element of trust to enhance their credibility. So, the influencers align their content around your brand, pitch in personal recommendations, and poof, you can witness your brand equity soaring to new levels.
However, finding the right influencer isn’t always easy. Plenty of creators grow large audiences because of their niche, but that doesn’t always mean they reflect your brand’s values or speak in a way that fits your brand voice.
Pro Tip: Micro-influencers (10k–100k followers) are ideal for reaching niche communities where their voices hold significant influence and their followers deeply relate to them. However, selecting the right influencer should align with your brand’s voice, values, and investment capacity, as well as the nature of your product.
Why Livestreaming Outperforms Traditional Influencer Marketing in 2025?
Content creators are influential at capturing attention, but attention alone doesn’t drive sales. Curiosity might get someone to take a closer look, but if they don’t see any real value, that interest fades away. People aren’t just looking for hype. Instead, they want proof. They want to see benefits in a way that feels genuine and immediate.
That’s where live streaming makes the difference. So, influencer marketing offers social proof to people at large to trust the brand via recommendations of people they admire. It turns curiosity into confidence. Instead of glossy ads or posts that come and go, live video allows a digital creator to demonstrate the real benefits of a product as they happen. Nothing staged, nothing edited, just the real experience unfolding in front of the audience. And that authenticity is what earns trust.
But that’s not it. There are several other feathers in the cap that make live streaming a perfect match for influencer advertising.
Benefits of Influencer Marketing Through Live Streaming
It’s free and easy: Live streaming is way easier than recording a Video on Demand (VOD). A two-minute VOD might take two hours to edit, but a thirty-minute live stream will only require a few minutes of prep and another thirty minutes of streaming. And it’s free – all you need is a smartphone and a social account, and you’re good to go.
Read more: Tips to Make a Live Streaming Strategy
Algorithms love live streaming: It’s easy to get noticed by social platforms’ algorithms via live streaming. On platforms such as Instagram and Facebook, users who are live appear at the top of the feed for their followers.
Creates urgency and FOMO: When an influencer starts a live stream, their audience knows it’s a fleeting moment. Posts can sit on a feed forever, but a live broadcast happens once and then it’s gone. That sense of “now or never” pulls people in. It makes them watch more closely, comment, ask questions, and interact with the brand while the moment is unfolding.
Stronger engagement: Live streaming pulls people in differently than a regular post ever could. Instead of scrolling past, they show up, ask questions, and hang around for the conversation.
Real-time interaction gives people a reason to stick around, connect with your story, and see themselves as part of it. That’s how trust builds, and as a result, casual viewers slowly turn into true fans.
How to Build an Influencer Marketing Strategy?
Influencer marketing strategy starts with clarity, knowing your brand’s voice, goals, and the audience you want to reach. The goal is to spark real connections that turn audiences into loyal customers.
The best practices for influencer marketing ensure consistency, credibility, and efficiency. The following sections outline the practices to guide your marketing efforts.
Align Influencer Values with Your Brand's Voice
Should you endorse what you don’t believe in? When it comes to brand influencer marketing, credibility is currency. If you present a product you neither care about nor understand, it will reflect in your content. Your energy dips, your content suffers, and your audience senses the disconnect.
The result isn’t just a weaker campaign; it’s damage to both the brand’s reputation and your own. That’s why alignment matters. Genuine enthusiasm, especially in the unscripted, high-stakes space of live streaming, is impossible to fake.
Use Cross-Platform Multistreaming
Build your audience beyond a single platform. In today’s saturated economy, relying on just one social media is like renting a single billboard on a deserted highway. Instead, stream across several platforms simultaneously to expand your content’s discoverability.
The practical payoff is real: you’re not juggling five tabs, praying for the bandwidth survival, or making the choice between Instagram and Facebook yet again.
And you’ve already invested hard work in building your following on multiple networks, so why not engage all of them? With OneStream Live, you can multistream your live streams on more than 45 social media platforms at once.
Better still, you can embed the stream directly on your website, pulling your viewers into a branded environment where they aren’t distracted by someone else’s algorithm.
Read: What is Multistreaming: How to do Real-Time Multistreaming with OneStream Live?
Repurpose Live Content Across Channels
Don’t just leave your live streams hanging there. After all, you’ve put in quite some effort to make them a success. Repurpose your live streams to drive the maximum value out of your live streams. How about sharing graphic posts about the products you endorse, tweeting short snippets, or putting up eye-catching gifs?
FYI: According to new YouTube updates,you can use AI-powered highlights to reformat your livestream into lasting content. The tool automatically extracts the most compelling moments and turns them into ready-to-share Shorts.
Read More: How to Increase Views for your Live Streams
Avoid Scripting
A common mistake brands make is being too prescriptive with their briefs, providing scripts to promoters that stifle their authenticity. While it’s always good to plan and prepare for your live stream, make sure you don’t overdo the script.
Try being genuine when you’re live, especially when speaking about the brand partner. Your followers are there to watch you and get fascinated by your persona.
Read More: Top 5 Live Streaming Best Practices in 2023
Prioritize Long-Term Influencer Partnerships
Short-term campaigns often lack the depth to make a real impact. They may show temporary engagement, but they rarely establish a strong connection between the brand and the audience.
On the other hand, long-term collaboration builds brand recognition. When an influencer regularly shares a brand’s message, followers start to associate that brand with authenticity and trust. Over time, this repeated exposure is helpful in strengthening customer loyalty. This drives consistent engagement and ultimately influences purchasing decisions.
Develop a Content Strategy That Prioritizes Value Over Promotion
The easiest way to lose credibility in the influencer economy is to sound like an advertisement. Audiences can spot an ad in seconds, and they scroll past just as quickly.
Your content should teach, entertain, or reveal something new before it ever asks for a purchase. Value-driven pieces have a longer shelf life. They’re bookmarked, rewatched, and reshared.
Examples of value-driven Content:
- Behind-the-scenes stories
- Live Q&A sessions
- Case studies or before-and-after transformations
- Collaborations with other influencers
Choose Influencers Who Actually Engage with Their Audience Live
Big following looks impressive, but it doesn’t show real impact. A live stream with 500 viewers who are chatting and reacting can be more valuable than a pre-recorded video shown to 50,000 silent followers.
Live streaming influencers have the potential to inspire customers and drive higher conversions. They call viewers by name, respond to feedback, and adjust midstream when the chat shifts direction. These practices make their endorsement feel personal rather than transactional.
Use Data to Refine Your Strategy
Adopt a data-driven strategy to refine campaigns, maximize returns, and build stronger partner relationships. Measure ROI with methods that align directly to campaign goals.
The best way to measure impact is by keeping an eye on conversions, watching how sales grow, and noticing engagement signals like shares and saves. You can use unique URLs, discount codes, and influencer-led paid ads to offer clearer insights into performance. Together, these practices lead to tangible results, build accountability, and guide smarter decisions.
Invest in Live Streaming Equipment
Need pro gear to stream? While you can simply go live from your smartphone, making a smart investment in professional live streaming equipment won’t hurt.
Even if you’re short on budget, you can purchase a decent webcam, an external mic, and good lighting to create high-quality live streams. These three pieces of gear alone can significantly improve the quality of your live streams.
Pro Tip: Elevate your stream beyond the flat, single-camera look. OneStream Live lets you work with up to four cameras at once. The shift isn’t just technical. It changes your production into something closer to a studio broadcast: layered, dynamic, and infinitely more watchable.
Why Influencer Marketing Needs a Professional Streaming Solution?
While you may have many alternatives available for live streaming software, make sure you choose wisely. OneStream Live is a cloud-based, easy-to-use live streaming platform that supports broadcasting on several channels simultaneously.
Other key advantages are:
Unified Chat
Managing engagement across multiple platforms can be a challenge. Switching between Facebook, Instagram, YouTube, and Twitch often leads to missed comments and a lack of genuine interaction.
Services such as the Unified Chat feature let you respond to comments across all platforms from a single dashboard.
Branded and Engaging Broadcasts
In advertising, a strong influencer marketing strategy presentation accounts for half the success. With OneStream’s Live web-based studio, you can dress your stream in your brand’s colors, logos, overlays, and ticker text so the broadcast feels intentional and polished, never generic.
Screen and Media Sharing
Pitching a product or demoing a new launch shouldn’t be boring. OneStream Live enables you to integrate presentations, video clips, or other media during a live broadcast. This keeps your audience engaged without missing a beat.
Custom RTMP Streaming
Not every brand story belongs on mainstream platforms. If you’re using a niche platform or even your own streaming server, you can configure OneStream Live with a custom RTMP destination. By using a Server URL and Stream Key, you can stream to virtually any platform or app.
No Software Installation Required
Creators don’t need another clunky app slowing them down. OneStream lIVE is entirely browser-based, meaning you can go live directly from Chrome or Safari without bogging down your workflow.
Schedule Pre-recorded Live Streams
Campaign calendars can be ruthless, but OneStream Live makes them easier to manage. You can create a playlist of videos and set them to broadcast at specific dates and times. This means you can “go live” even if you are asleep or busy elsewhere, ensuring you never miss a prime slot.
Pro Tip: The perfect timing of a live stream is significant, but no one can cater to all time zones. OneStream lets you broadcast pre-recorded videos 24/7 on YouTube. This keeps your presence alive across the globe without missing any of your viewers.
Final Word
Marketing isn’t what it used to be. Static ads no longer inspire people. They want a connection. They want proof that is live, unfiltered, and in the moment.
That’s why livestreaming isn’t just another influencer tactic. It’s the new storefront. It’s where curiosity turns into trust, and trust turns into sales.
With OneStream Live, you’re not stuck on one platform. Businesses can broadcast everywhere at once, while creators bring products to life in real-time.
You don’t need a glossy production. You need a story worth telling, a stream worth watching, and the courage to hit “Go Live.”Because in this new era, the winners won’t be the ones who shout the loudest. They’ll be the ones who show up—authentic, live, and ready to convert.
So step up. Stream it. And let your audience buy into the experience.
FAQs About Influencer Marketing
Influencer marketing best practices are working with creators whose audiences truly align with your target market and establishing long-term partnerships over one-off posts.
The brand influencer marketing plan is based on four key elements: make, manage, monitor, and measure. These elements focus on creating campaigns, handling relationships, tracking performance, and evaluating ROI.
The 3R’s stand for Reach (audience size), Relevance (content fit), and Resonance (ability to engage).
There are four main types: Nano (1K–10K followers), Micro (10K–100K followers), Macro (100K–1M followers), and Mega/Celebrities (1M+ followers).
OneStream Live is a cloud-based live streaming solution to create, schedule, and multistream professional-looking live streams across 45+ social media platforms and the web simultaneously. For content-related queries and feedback, write to us at [email protected]. You’re also welcome to Write for Us!
